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Dreamy pop with punk rock pretense best describes this St. Louis quintet who throw in a slew of attention-getting yet slightly underhanded melody lines and accentuate them with horns and strings for emphasis on tracks like "Level Heads" and the title cut. Target Market bridges the gap between My Morning Jacket and Blood Brothers quite well, never shying away from using intriguing instrumentation or experimental vocal lines to hammer their left of center but always deep rooted in rock leanings both on the prarie and to the concrete jungle. NO THRILLS is a misnomer of sorts, as this album provides a pretty damn good time if you like your indie rock whipsmart and wry.
- Mike SOS